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Flexible Products, Lower Prices

Saturday June 27,2009, 07:07 am ET


SAINT DAVID, Arizona, Jun. 27 /Kiersten Thomas/ -- The way business connect to the digital universe is changing. More and more enterprises are discovering the new broadband options made available to them through a series of cost cutting measures by telecommunication providers. With the recent rush to consolidate, more and more features are being crammed into the current service offerings, which continue to fall in price bringing products like integrated T1 service into the price range of the vast majority of small to medium-size businesses.

The question remains, if this new technology is so progressive, why did it take over five years to gain broad appeal to SMB's across the country? One industry analyst from the Telecommunications Research Institute observed that many customers who consume commercial-grade phone service became very untrusting of telecom providers after the Internet bubble burst in 2000 and the MCI bankruptcy proceedings full of allegations of fraud and embezzlement. After all, no customer wants to come to work one day just to find out that their connection to the outside world has been shut down due to financially unstable service providers not being able to run a profitable or ethical business. Now, due to a series of acquisitions and mergers, the "survivors" are offering great products at rates that SMB's can't continue to ignore. The CLEC's and Bells are quickly gaining traction with the very important demographic.

"True convergence means that I can finally have just one phone company, without being at the mercy of Ma Bell" added Steven Lankto of Jersey City. "Having a data pipe that is intelligent enough to know when it needs to become a voice pipe, without any input from me, is genius. I'm glad that the technology is here and in the price range of businesses like mine." Mr. Lankto isn't alone; there is now widespread acceptance of integrated voice and data service in the New York metro area and across most larger U.S. cities.

Evolution has lead to a better, cheaper alternative to TDM services that the Bells were peddling for decades in a vacuum of competition. Now the industry, lead by the innovation and great business practices of the CLECs, seems to have turned a corner - leaving the incumbents playing catchup. Obviously, the main benefactor of all of this competition is the small to medium size business - a segment of the market that was taken for granted until today.Expect innovation to continue on its upward spiral as the CLECs continue to expand their footprints as well as their customer bases. Barring any funny stuff from the FCC, the CLECs will be here to stay. Sorry Ma Bell.



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