Reflecting on 2024: A Year of Growth, Innovation, and Partnership at Telarus 

By Adam Edwards, CEO of Telarus 

Holiday greetings, technology advisors and friends! I look forward to this time each year when we reflect on all we have accomplished together as a community of advisors, suppliers, and industry partners. Despite the changing supplier landscape and dizzying pace of technology advancements, one thing remains constant—Telarus is here to help you grow. Whether it’s helping you guide your clients through complex IT decisions or equipping you with innovative services, solutions, and tools, our focus and commitment to helping you learn and grow will never waver.  

Why does this matter now more than ever? Our 2024-25 Tech Trends Report revealed that 95% of mid-market enterprise IT decision-makers want and need external advisory to make informed technology investments. That’s a powerful indication of your critical row and why we’re devoted to ensuring you have the services, solutions, and tools to position you as the go-to expert for your clients. 

Here’s a look back at the pivotal achievements of 2024 that have strengthened our partnership and driven exceptional growth.  

Supporting Your Growth with Enhanced Services and Education 

You’ve been hard at work expanding the value you provide to your customers and prospects this year. We are honored to be with you on your journey and help you serve the market better.  

Expert-Led Support to Help You Evolve Your Business 

Our Sales Engineers have continued to raise the bar. With over 150 new certifications—25+ in AI—they’ve achieved a new level of expertise to help you tackle the most complex client challenges. In 2024, Telarus advisors found that when they leveraged our engineering experts, they increased their deal size by 20%. 

Welcome Julie Peoples, Chief Customer Officer 

With new leadership such as Julie Peoples, we’re doubling down on world-class service and advisor-centric programs. Julie’s vast expertise in driving exceptional customer experiences is transforming the delivery of our unmatched pricing, order management, and escalations support, and commissioning services. Watch for exciting updates from Julie’s team coming in 2025. 

Expanded Educational Opportunities 

Did you know that advisors who engage with our educational programs book 29.6% more business than those who don’t? This is a testament to the immense value of our Learning & Development initiatives, where we saw nearly 3,000 live and virtual engagements. You engaged with these programs more than ever before in 2024. Here are some of the highlights: 

• High-Intensity Tech Training (HITT) on our Tuesday Calls brought deeper insights into emerging trends for nearly 14,000 viewers this year. 

• Live Virtual Events welcomed more ways to meet advisors where they are. We added multiple interactive learning experiences for our popular Gear Up and Anchor In learning tracks, with Ascend virtual programs following suit in 2025.  

• Telarus University Impact translated to over 83 refreshed on-demand courses, supplemented by nearly 68 new supplier courses to meet advisors at every stage of their learning. 

For a full view of our education offerings, visit Telarus University. 

Learning and Celebrating Together at Partner Summit 2024 

This year marked our biggest Telarus Partner Summit yet! From August 6 to 8 in Nashville, we celebrated your achievements and looked to the future with record-breaking attendance, inspiring keynotes on AI and cybersecurity, over 160 supplier experiences on the tradeshow floor, and standing-room-only education sessions. Together, we raised $20,000 for the Nashville Special Forces Association during a charity 5K.  

Save your seat for 2025! We’re heading to Southern California on August 4–6, 2025. Join us for what promises to be another extraordinary celebration. 

Telarus AI + Tech Summits Take Flight 

In response to your desire to stay on top of the latest trends to help your customers, Telarus welcomed hundreds of advisors to our new AI + Tech Summits in Dallas (February), Florida (October), and California (November). We heard you, and we’re adding even more in 2025.  Join us for these one-day, action-packed summits to help you get up to speed on the tools and insights you need to sell in emerging technology areas. 

Advanced Solutions for Growing Client Needs  

We know your clients’ demands are growing and changing rapidly. To meet your objectives, we continue to increase our supplier roster and innovate with our network.  

Expanding Supplier Portfolio for the Modern Advisor 

This year, we added dozens of industry-leading players across all practice areas, focusing on cybersecurity, cloud, CX, and AI enablement to meet the growing demand in the market. We are proud to continue to grow our supplier portfolio, ensuring you remain the trusted, vendor-agnostic partner your clients need. 

Introducing the Gateway Supplier Program 

We’re excited to introduce the Gateway Supplier Program, a contract vehicle that gives technology advisors access to an expanded portfolio of suppliers without relying on our standard support channels. This innovative program includes select suppliers who may not qualify for our full Portfolio Supplier Program but are eager to work with our advisors directly. To learn more about this program, click here.

Business Services and Tools Built to Go Beyond 

Telarus Quote Experience 

Launched in Q1 2024, In the first quarter of 2024, Telarus Quote Experience is a comprehensive set of tools and services for technology advisors who need to specify communications solutions that best align with each customer’s unique needs. Quote Experience is designed for advisors who want flexibility and breadth in sourcing supplier offerings to be competitive in their sales opportunities.    

Telarus SolutionVue™ – AI QSA 

In Q2, we added AI to the Quick Solution Assessment (QSA) lineup for SolutionVue.  SolutionVue QSAs eliminate guesswork from initial customer discovery conversations and help you prescribe the best solutions in the channel, even in domains you don’t typically sell within. With the addition of the AI QSA, you can quickly qualify AI needs for customer experience, cloud, and generative AI needs.    

Telarus Commissions Experience 

We reimagined our commissions tool in Q3, making it easier to track, dispute, and resolve potential inaccuracies. Telarus Commissions Experience is an investigation service that identifies commission discrepancies, researches inaccuracies, and resolves disputes with suppliers to guarantee you receive the compensation you’ve earned. Commissions Experience minimizes your effort and worry, so you can focus on selling while having financial peace of mind. Advisors will continue to receive education throughout the new year to ensure you’re getting the most out of this valuable service. 

Telarus Capital 

Looking for liquidity to fund growth in the year ahead? Telarus Capital was relaunched in the fall of 2024, making it even easier for you to convert residual commissions into funding for expansion. Uniquely structured to preserve your independence, the Capital program is built to align with your near- and long-term goals. Reach out to our Telarus Capital team experts, who can objectively guide you through your options. 

Second Annual Tech Trends Report – Exclusive Insights and a Secret Selling Weapon All in One 

The 2024-25 Telarus Tech Trends Report marks our second edition of custom research to help you stay informed on what’s driving the latest IT buying decisions and equip you with strategies to tailor your sales conversations. This year’s report boasts a new interactive design and captures key buying trends for mid and large enterprises. We encourage you to leverage this comprehensive body of research if you haven’t already!

Shaping the Future Together, Celebrating Your Success 

Recognizing Our Top Technology Advisors 

To all the technology advisors who trust us with their business—thank you. This year, we were honored to celebrate our top performing advisors in the following ways:  

Congratulations to Telarus Peak Performers 

Even though you’re still booking deals in the final weeks of 2024, we’ve seen a dramatic increase in the number of advisors who have qualified for our Peak Performance program in 2025. This means that more advisors than ever before have achieved our top level of performance in annual bookings in the calendar year. Congratulations on your hard work and success! 

2024 Hall of Fame Inductees 

During the Partner Summit in Nashville, we were thrilled to welcome World Telecom Partners into our prestigious Hall of Fame. These outstanding advisors join an elite group recognized for their exceptional growth and unwavering commitment to excellence in the technology distribution channel. 

Relaxation and Lifelong Connections Abound at Chairman’s Club 

In recognition of their extraordinary accomplishments, 10 of our top performers embarked on a remarkable Chairman’s Club trip to Ireland. Surrounded by breathtaking landscapes and new friendships, this journey was filled with relationship-building and lifelong memories. 

Paradise Found at President’s Club

Telarus colleagues, advisors, and suppliers embarked on an unforgettable journey to Cancun,
Mexico for our annual President’s Club trip. We celebrated the incredible achievements of 166
advisor attendees representing 68 unique agencies, along with their guests

Advisors, there’s still time to qualify for next year’s trips – every deal counts! Submit those final orders by December 31, 2024, and you could be packing your bags for Chairman’s Club 2025 in South Africa or President’s Club 2025 in the Dominican Republic. Reach out to your sales owner for more details. 

Thank You for Your Partnership and Happy Holidays from All of Us at Telarus! 

As we approach the end of the year, we want to express our heartfelt gratitude and extend warm holiday wishes. It’s an honor and a source of pride to be your ally in this ever-evolving channel. We have accomplished so much together, but there is still much more to do. Your clients seek your expertise in navigating complex and rapidly evolving technologies to remain competitive. We are here to listen to your needs, help you succeed, and bring even greater value to your customers. 

Thank you for your trust and business in 2024. Here’s to even more success in 2025!