BizTech Next Level BizTech Podcast

Ep.126 Patrick Oborn's Lessons Learned from Running the Cocodona 250 Race- Part 2 of 2

July 17, 2024

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Join us for a thrilling two-part special as Telarus co-founder Patrick Oborn takes you on an extraordinary journey through the Cocodona 250, the Everest of ultrarunning. Over five grueling days, Patrick faced intense preparation, daunting challenges, unexpected setbacks, and unforgettable moments. Discover how this epic adventure parallels the world of technology advising. Don’t miss this incredible story of endurance, resilience, and insightful lessons from the trail.


All right. Welcome everybody. Uh, two parts, you’re back for part two. All the stuff that you’re learning. And, and I think what you find here, you find a lot of parallels so far. So hopefully you’re thinking about how you built your business, the struggles that you’ve gone through, uh, all the things that Patrick that gone through, though, uh, in this there’s, there are just so many parallels in how to do the hard stuff. And so we’re back. We’re here. Um, I want to talk about, about with Patrick, I want to talk about right before the race, right? You, you, you, you alluded to it for just a second. So, I want to get back to some of these scary things. You’ve done all this preparation. You’ve got you why you like lines, you know, you got Pacers, you serve an amazing career, you got all these things, you got it all. You got, you know, this, this legal sheet, those plants figured out, figured out. You’re at the night with the number, you got 250 miles ahead of you. How do you stay calm? What goes through your head? Your head. That’s a great question. Um, put it this way. It was a night of not a lot of sleep. It was, it was six hours of hours because it’s, it’s, you know, heading into what I was scared, scared. I mean, I’ll be honest. It’s like, it’s like this like you feel when you, you know, climb into bed with into bed after you had a bad job when you’re a little kid, I mean, it was, it was, I was looking into the keys of something that I did wrong. Let’s be honest. It could take my life, like, like this, like a big deal and a lot of stress on your breast and you don’t know how your body’s going to react and, and the most you can do is, is, is have an open mind and, and, and prepare to solve problems.

It’s like when you went to something knowing there’s going to be unexpected perspectives, it’s a lot more stressful than going things where you know, it’s going to happen if this problem happens. I’m happy this, this problem has this pretty bad. You’re going to, you’re going to get problems you’ve never seen before. And that was really the scary skip for me was the unknown. And the thing that gave me a guy, he was the unknown, but I, I, I, what gave me conflict is, is I’ve prepared. Like, I don’t know, I don’t, I’m going to see, but I’m confident that I’m probably going to make a good choice. Choice. I don’t know what those choices are going to be, but like, as much experience as many miles, it’s not just, not just miles for fitness. It’s the miles for experience. It’s like tripping over a rock. It’s like, it’s like going through a stream trying to keep trying to keep dry. I try to stay out of this rain. I mean, just all of the things that you’ve exposed yourself to and you just hope.

That’s really what I went into it with the feelings of little bit of little tepid chin and scared, you know, I was scared here, but I was also, um, um, I was all, I was wondering if I had done enough done. And that was the thing that got me the most was, was not knowing if I had done enough, because if you’ve done something already, you know, you know, to do to prepare, prepare. No, I have not done enough or I have done an ad, but knowing if I was ready was a part and, you know, in going to the, into their little, it’s worth advisors, like going in and go to them lanes, talking to customers, doing, doing.

You’ve gone to a gunner’s training. You’ve done the online university. You’ve done a few practice, pre-USAs, but then, then you’re in a boardroom talking and it hits you. I don’t, I, I, I have enough. Like I might fail. Right. So having that feeling of I might fail is something I’m not used to using. It’s not for the last 10 years, like your first 10 years of Telerus boy was boy was touch and go like, like, like, like one supplier cuts a car cover one and the lawsuit, lost something pops up and it could be over, right? Right. But as we got bigger now, now we’re, now we’re pretty, pretty set in a stunt and pushed, but, but having that feeling that I might fail scary, but it was, but it was real. Uh, all right. So then let’s fast forward, fast next day to race day. Um, give us a dilemma, something that some base, how did you decide to do and do really what were the ramifications of case? All right. I’ve made this decision. This is here’s the dilemma. The law. Here’s what I’m going to do. I’m going to do the way race plan laid out day one for me was the most critical day. One was everything because all the other days I’m gay of help. One is all about figuring things out on his own. So, um, so getting to mile 80 was 80. I could see my crew one crew could help me change my shoes, but they couldn’t run with me and wasn’t doing anything. And they, they would have, they arrived their car up this nasty road. Um, to it’s called crown King, which is an old synonym literally in the wild west like it’s an old Mike ranching town, um, up in the middle of the lungs. So apart from one’s mop, where I would see them literally, I basically had to get, get the whole 80 miles in my, and the first 40 miles, there’s a stretch of 17 miles, um, where, where there’s no stops, no. And at the end of the 17 sevens, the stop is just up at water stop stop, which is where, is where the race organizers fill up these canisters of waters. They put them on a pack of an ATV and they drive in the canisters of water up to a, to a very, very remote store in the middle of the woods, wood and put the canister kids in there and on a day they drive the ATV back up there and they had canisters and they just fill our water bottles or bought. So it’s just a water stop. They’re going to give us one leaves water. I make all my plans. I carry my carry half liters of water that they tell you the directions are like bring water, bring water, bring water. I’m like, I got it. I got a whole new hydrant new pack. I’m based a human water balloon water at this point with so much solar that I’m carrying care. And so the race, the race starts out straight. Um, it’s actually pretty fast, fast, but it’s pretty flat and stuff. So it’s, it’s a very runnable stuffable trained on. And then this hillclimb starts, then the sun comes up and then the heat and the arts to ramp up and then I’m going, I’m going, I’m going through this water way faster if I ever did in practice, like I been able to replicate, replicating in Arizona, obviously, um, with the exception of those few months, those around in Mexico, um, in the heat and the entity. So I’m starting to get low. And, and, and I’m coming up to this, to this, this stop and I’m thinking, man, I got like half a liter left. Um, and after this water stop, I have another eight miles of Miami in the heat and the heat to get to the top of what’s up a lane mountain. So lane zone is the top. Once you get to the top of lane mountain down, you’re, you’re good. Probably totally tell, tell whenever I never, the first major, got to get a couple of months. So I, I pull in to the aid station or the one station and I need, I need a leader, but in the race documentation, you will get a leader of the leader there. I show up, I take my high, take my back out. I open up my bladder, bladder. And the guy says, Hey, we’re really sorry. Really last like some bandits or send it to some of our water of our ministers out of our little shed. No, no. Yes. I, I’m disbelief. And the result of that week of that only give you a higher half of the graph of now is coming through instead of the full ration or at, and it like racing as always as tongue in cheek. Like that’s about a mile a month, about half a hour, bro pulls out a measuring cup and pull in exactly five hundred millimeters exactly like, like it was, he was, it was missed and he pours that amount into my, into my hydration pack and he, good luck. Eight miles to the next station. And I said, and I, okay, timeout. I have enough water for four miles. I don’t have enough water for enough feet and I’m not going to run four miles dry. I go, what are my options? I need more water. Why he says, well, it says over here, see here stagnant pond over there, over there. It’s like, if you have a water filter, you can filter, filter some of that.

So, so being a boy scout voice, I had a water for the water. Oh, she did. Right. I’ve gone on trail runs where I ran out of water and I came up against a stream or strengthen and that, that filter saved me. So, so I don’t dare run without water filters. Even though I know I have enough water, there’s always a chance that there’s always a chance that you may be made. So I go over and I, and I put some water in there, my film and bro, it’s got like Polly wogs. It’s got Moss. Like it’s like even running water. It’s like in the middle of a pile of your kind of water and I put in my, my filter. And then I squeezed, squeezed the brown water. For granted it filter most of the junk that doesn’t filter the taste of the. So just a heads up in case you’re watching it, what pond water tastes like. And I also know that my filter just the basic filly, my backpack pack isn’t strong and I filter out a hundred percent of stuff in that pond.

It’s a little, you know, biology experiments. So I probably knew that if I knew that water, I would probably be suffering from diarrhea a little later on. I wasn’t going to be free.

So I had to make the decision. Do I drink the pond water pond and, and, and face the, the, the fact that my stomach will probably be angry at anger for awhile or, or just go drop a minute and test my techniques. I’ve already had party had kidney failure multiple times. I almost had to go to ER, right. Yeah. And I’ve had other friends that have instead of dialysis kidney. Yeah. Dehydration is duration. You don’t mess with. So I made the decision. I’m going to drink the pond water, water, um, fill up pond water. I’m going to get my diarrhea, my diet, and I’m going to, I’m going to keep my kidneys healthy and my stomach’s going to go offline by six to 10 hours and none is going to stick and it’s probably going to probably energy. It’s energy and a lot of stuff because man, I got a four day race. The stomach is your most important organ organ. I’m going to purposely anger it. Anger is a hard decision to make. So I made it. I’m in a lane mountain. I dumped all pond water that I didn’t drink and, and, um, I tried to try things out the best I could. I wouldn’t have any remedy, red water, all new water. And then two hours later is like the, the fun started and I call them my unexpected pit stops and stuff. And at one, an unexpected pit stop after stop, the other one priest got to the point where the point, Hey, I, I have enough, I have materials to help clean up after two or three pit stops, but I probably have enough material for two or six or six. And I’m like, do I like rationing toilet paper? Like, or like what, I mean, new problems. These are new. These are like, Oh my gosh. Like I never thought like not having enough enough to set toilet paper would ruin. I don’t even know how much like thousand, $5,000 raise. Right.

And, and, and so, and little by little, I battled that. I, I able to get to, to another aid station, which looked like a, like, like a Boy Scout camp, quite honestly, to the bathroom, grab a bunch of, bunch of toilet paper, zipper in case, and, and, and, and try to fix the thing. And then by the time I got to mile 70, another thing popped up. I’m, I’m taking an electrolyte pill every hour. I can’t, I can’t pull anymore. Every time I try to swallow the pill, I’ll put gag and I drag and I spit the pill out. Like, can’t get it down. I’m like, well now my mouth, now I’m going to fire. Cause I don’t have enough salt and how do I get padding down? And so I learned, I had an AIDS addiction. If I sit down and I go my mouth at a certain angle and I chase the shape, like, I get it down, it’s very, very specific. If like, I have to stop, I have to have to, so, so I have to drink the water out of an open, I can’t squeeze it. And then that’s one, that’s a two step step to have an open cup. So, so every time I have to do it, I literally take my tape out. I squeeze some water into my cup. I take the pill and I eat it like this. And so, so, so these little, little notifications like keep happening and happening and finally I fell into mile 80 and I see my crew, I almost start crying because I’m so happy. I feel like I’m that dude stranded on that desert island and a ship is sailing my way. Like myself, my shin is here. You’re going to get saved. I’m going to have to create fire. You know? And I was, I was so excited. And then, and Brian was there with, with the, with the, so we, we go, we, we RV looked at me like, kind of weird. It was like when your friend is like snowboarding and he gets in a bad accident act, you come up and you’re like, dude, you’re okay. Arm is pointing the wrong direction and is like, to go that way. Now it goes that way. Dude, you’re fine. You’re, you’re going to be okay. Like he was treating me like that. And after the race, we were in the race and he’s like, dude, you, you, like, I’ve known you a long time. You’ve I’ve never, I knew you look like that. He’s like, like, but you still, you still maintain the positive aspect. He goes, how did he go stay positive? Cause you look like, like death incarnate is what a death incarnate. And I said, Brian, I said, I knew that if I could get to make a giddy, no what state I was stayed in, no matter what, no malums, I was exciting. My crew would fix me, me. I put a crew together and at a thousand percent faith in and it fixed me. So I went and the first thing Jen said, Jen was talk to me. And that was my favorite, favorite’s the whole thing. Talk to me. Now it wasn’t like, I’m doing good. Good. Good. Think great. Like it was like, tell me the fricking, the fair truth. Like don’t choke anything.

I said, and I’ve got problems because I drink cause I had water or I mix upset. So I don’t think I’ve eaten enough calories because my stomach is my so upset. I’m I’m dehydrated because I, no matter what I do, I can never get high, never get enough and I’m tired. And, and she’s like, she’s like, we’re going to reset your stomach. Like we’re going to, we’re going to, you’re going to first, you’re going to do what you’re going to drink this bone broth bone. She’s like, trust you. Like, okay. So I drink, so I drop. She’s like, second, you’re going to go shower and you’re going to take a minute nap. Okay. Check. Cower. Take a 20 minute nap. I get, you’re going to put on all your clear clothes. We’re going to put on, put on, we’re going to like put on lotion, low sunscreen. We’re going to, we’re going to, we’re going to make it so that this is a new day. Like, like it’s like a morning and you’re going to go in your run on day to date. This isn’t a continuation from last night. We’re going to night hard cut on here. And now you’re going to eat mashed potatoes cooked bone broth, bone broth, mashed potatoes, she and Marty knew that I probably might need the need because these are very, very good foods to eat for start for when you have systemic. So she immediately put me on the bone broth gram. So we started eating, drinking again. So I started eating that and I started to start her and who walks who door at Burke seeing a familiar face.

Like, so my morale got better and that her son started coming up. And so you get to see, to see him coming up for me is a for me, spiritual experience, I love every day. I love dad early enough to see that son. That’s because it just, it’s a new day, new day, you hope. So I, so, so, so that stuff combined. I’m by, so I exited the XV and I, and I continued on the cooldowns and I felt better literally from the time I came in 20, maybe 30 minutes later, it’s a different person and person Purdue was like, like, you peep you crazy. Like I’ve seen a metamorphosis like that’s usually in running things. Someone’s beat down. They’re done there. He goes, you get beat down. You’re on, you were on death on more step that 30 minutes later you’re like, Hey dude, let’s go. Let’s come like, he’s like the amount of time I saw you on this door desk to then resurrect again, and then then, and then resurrected, the record. And so that’s a real important, important too. Like you can be down now, but you’re not out. If you don’t quit, you have enough, have a versus and you have enough, you have things that will, that you back on that back and get you going and you have to have faith happen because without them, I knew I was done, you know, but I knew that they would fix, I knew a hundred and my heart, heart, that I was going to be okay.

Okay. Whew. Uh, uh, good one. Uh, there’s so many lessons that’s it’s only to cast right there. Of just, just the team, complicated stuff, how to push, how to put, how to believe in the people and just put just all that full trust in the people that people put in the point again with and knowing, and you’re going to going on them, not having them there just in justice, knowing I will need their help. Either. Like it’s that eighth and that confidence is everything. I think the point is, is you fail and that’s okay. I think it’s, I think it’s I 80 we’ve, we’ve conditioned it like, Oh, if I fail, Hey, I’m gonna let everybody down, everybody. And that’s going to be the end of me. Like it doesn’t deficit you. I mean, look at, look at what you’ve built gear. Look at what you’ve built and built personal life. Right. You are many times where you could have, you stopped and said, you know, said, that was really was scary. I don’t, I don’t want to go through that again. But I can’t possibly put myself or self or, or have the risk of failure again. Right. I didn’t. And look what you’ve become. You look what they would become. Uh, and it’s, it’s team. It’s the people. It’s the person of your persons and you know, just coo to you for, for dining a plan, plan, trusting the trust and, and on the plan and, and it worked. But we said right now, the keyword that you just said, you just perseverance because failure doesn’t exist in a word. It doesn’t cause if you, cause it quit, you didn’t fit you don’t. That’s a setback, but not fail. And so if you don’t, you quit. And that’s really how to layer stuff. So man, we had one, one setback, set not failure here, setback, add bad next, but we never quit and we said, what did we learn? How can we do this better, better the whole time? So Telerus was one of us was an iteration rate and organ them that this evolved, but it learns to learn itself. This race, the same thing. I’m saying, I don’t know what’s going to happen. I’m happy to have setbacks, but my crew will not, will not let me quit. I won’t let my son quit. And I told all my crew before my race. I said, listen, do not let me quit under any any stance.

I beg you to quit. You, you cannot let not. Okay. Cause I cannot me speak me. This is me speaking. Yeah. Yeah. That guy I’m bringing here, here, you here to take care of that guy. I’ve done some not let him call it. And several of them reminded me that during the rate where there is, there’s a couple of times I got to mile, a hundred and we got to mile one, a one, my, my, my sir and I, we, we did a little cheers with your butter bottles bottle. Because that was the furthest I’d ever gone on. We celebrated that little milestone. So mile one, oh two, every mile, three month. And after that was a new record, new record, new record, new record. And I was, I was really on cloud and Adam Burke, man. I don’t know if you get, I don’t know his military background, but like, like he was, he was army ranger, ranger straight focused on the mission. Um, barely. We talked a little business. We talked a little bit touch on life, but 90% of our conversation was around electrolyte into light water intake or in your own calorie, how, where, where are we on navigation? We just, we don’t want to do like, like all of the things we got three more miles till the base of the base climb. Um, um, and it was just, it was just business, which I loved because again, it took, took us off of me. It’s it took, it took thinking off of me and we made it to the top. And that’s about mile, mile and 50 D that the foria of I’m breaking new records and the Curtis great war off mile one 50. We were we into Sedona, don’t have Arizona. And the sun was coming up. And, um, gosh, I just, I, I, I hit the end of my rope. I didn’t know what happened. I knew eventually knew about hit the end of the rope and I hit the rope and I sat down and, and, um, a woman by the name of Jill Wilkins was pacing me at a time excellent, excellent truck slinner. Um, she’s, um, I mean, toughest, toughest lady I’ve ever known I’ve ever. And, uh, she was, she was in front of me and me pretty soon. We, we, we, we came around and came around and I saw a nice shady tree and a tree that down under the shady other. And, uh, uh, her and her ass is I asked, Hey, I don’t know what happened, but I just started blowing my eyes out. That under that, that rock. And I just said, I just said, I know what made me think to do this. This, I don’t know what I’m doing here. Don’t I just, I can’t do it. I can’t, I’m sorry. I’m failing everybody. I’m going to disappoint everybody. Everyone do it. And she let my moment. She didn’t say you can do this. This is what you’re feeling is still in it. She’s like, dude, hang out with feelings for a second. Second. Yeah. But I need you to get back on your back and have a drink and let’s just, and let’s just walk another mile and just see how you feel like, let’s just go another mile, other than came and I started nice better and I had another orange and pulled something out of her backpack. Some history fuel. I still need to probably call her like what that fuel was and what made me feel better about, and then pretty soon I’m pretty Sedona and Sedona was at the fairgrounds and Sedona, Sedona RV. I had a guacamole, Baymole worker waiting for me. I had a new parish, parish, like Bart Lee, the guy I paste I paste here. Next pacer with pay hook, a donut finisher himself. Oh man. I’m like, so my whole world, whole again, I came back up that roller down and, and, and, and I was crushed. I was in, in, in climbing out. I mean, Sedona means like probably the most picturesque place I’ve ever seen and I was climbing out of there at, there at, at some, so I see like the most amazing sunset and I’m thinking middle of a race, I’m seeing things my thing humans are never going to see. I’m trying to take pictures and I’m with Bob and it was, it was ridiculous. Amazing. But by the time, by the time we got to the top of that climb, I was a pastor again. I was like out of calories, dollar climb was so steep, dark. It was over its own. So it was like, so it was like trying to, you know, you’re getting cut and scratched and cut by bushes and, and we got to the top of the top and, and didn’t realize is that, is that Bart, Bart had given me a deal of his food in addition to my food. So bro ran the last, last eight miles of his segment with nothing, nothing, except just accept electrolytes. And so again, but I put myself, self people that would give everything ever had to me and he, and he did. And it’s like, no, I’m just, I’m so thankful to Bart and then the last and the little piece of, of running with Bart was Bart flat ground. And I said, Bart, can you run in front of me, me and keep a, keep a 12 mile of my pace and, and I’m going to sleep run and I’m going to focus on your little dot on your backpack. That’s all I’m going to see. So if I go, if you’re running, if you’re see a little pebble, pebble, you’re going to have to look, you’re going to have to steer me, steer writer to the letter. And we’re going to have to do this. And the last seven miles with him, I don’t even remember. And we finished it, finished. And he got me, he got out, I need to go back to that RV with Brian and Kobe again. And from then on out, it was flash with the exception of one, he won climb. And there’s a big, there’s a mountain that sits right. It’s Rhine Flagstaff, out Eldon L and it’s a 3000 foot straight up climb. And that starts at mile two 35, 35. So these are going to run you 235 miles, get miles and crappy dad of you, get you sun exposed, get you thirsty, get you get with tons of elevations of them. So the total vertical profile on that is on 40,000 feet of climbing and the last 3000 feet come at mile two 35. I’m like, it’s kind of cotic how, how they made this needs. So the whole day was about. So the whole day was about.

Repushing the calories, building up that your cell phone bell for you back to like 4% 60 per six. And I ran, ran that’s that, that last last section with Chad and Rick, um, they had me, I ate all the food out of the feet and I got to the last cell line thinking that I should be at 50% battery. I batter is at 5%.

I was like, Oh no.

And then Jill then volunteered for the last version. So she did it. She will double a D and I just the closer we got to that mountain Josh, I looked up and like, I’ve got 5% of pretty, I, I, I not have enough to get over some out. I’m not going to, I’m not this race and every other I’ve ever done in my entire history, the close they got to the finish line, the faster I run, I run. I can see the fancy line, the adrenaline Kegel and I know I didn’t, I didn’t have to have anything in the tank. I can, I put it all out there and get to that finish line. I sliced this one, the closer I close the finish, the worse I felt the fell and the more I more I was going to face. So the close close more worn out. I was like, I’m going to fail. I’m going to fail. I’m going to fail. I’ve never had that feeling and feeling 20 years a year, like maybe the early years of Telerius, like there was a chance, but there was like, there were legit non-no high chance I won’t make it. How’d you, how’d you finish? How’d you get through that last? That impossible impost in part.

So it was, it was really hard, really hard. Um, Sunway sound, um, um, let’s see flag is already at the extra 7,000 feet elevation, plus another three. Now you’re going, we’re going up to 10,000 feet in the middle of the night where it’s like where the cold, so the searcher dropped up there to teen degrees, please. Oh my God. Oh my God. I wear winter clothes. Um, the heart that really was, was the energy entered only climb a couple rocks at a time and then we had an I’m at and stop couple, a couple of sit and stop, stop there. I think there’s, I started to get this insane sense of dizziness. Like, like a drunken, like I could not walk in that line. I started to start over to the left a little bit because my muscles were failing. My body core body is because I was dizzy and he felt like I was straight up.

So the problem is all a few technical texts on those rocks where a few falls a 30 foot drop at minimal. So it’s like, so Jill looked at me in the, in the eye, in the eye, I have had have you had a straight line. You can’t, you can’t be candy, not up here. Like this is, this is the bad. So when we, the technical park, she stopped and literally turned with me like five hour fudgy. She’s a drink that I drink.

Okay. And she literally looked at me. I, and she, and she literally just, just got me to the top of the top. And it was just delicious by little, usually to usually 40 minutes to climb, it’s to clean over two hours. So I said, so I’m going to be on this hill all night long if I want to. And we’re going to go little by little. Oh, we’re not going to stop. It’s not going to go backward about to make forward progress, even if it’s infant, inflow, painfully slow. And so literally by the time we got to the mountain, it was coming up. So literally spent all night on the moment or to the mountain.

And then once at the top and the sun came up, I just had the feeling I’m like, like, okay. And I kind of, I almost started almost again. I just got it, it, it, it deeply exhausted states. It’s the emotions just ran and it’s ran whenever than when it run. And I literally cried at the crap of the mountain. Cause I only had eight downhill miles to the finish. So we got up, started, started the downhill run and then guess what? What another problem.

My feet are like, we’re stirred out. We can’t out this. I’m like, no, no, no, no, no, no. So a little prayer. I said, look, God, you don’t need to need take away my taking. I saw myself. This is not on you. This is on me. But just help me deal with it. Just help me handle the pain a little better, better. And honestly, honestly, you know, that was answered and the last seven months, as I really didn’t feel my feet at all after the race, I spoke my feet. I felt, I felt thing. Um, and I got to the finish line and it was the one of the most, even, even when he had half a mile from the finish, Josh, doesn’t know if I was going to, I still doubts were still there. Like, you can’t do this. Like, and so now having finished the race race, I haven’t had one of those thoughts that sense, that little little piece of psyche, call key demon voice, call it whatever that thing is, it died. Like it literally killed it. And now life is different, right? This race changed change my life. It changed who I am as a person. It changed who I am as a businessman. I approach everything different. I think that complete, complete game changer change. And had I not, I not put myself out there in a situation where I could legit, could we fail doing something legitimately, didn’t be harder than anything. I wouldn’t be a, wouldn’t break you see now it’s making me who I am. And so at home, at church, at Scouts, what, what at work, especially at work, it’s everything. You can’t explain. Can I love it? I love it. Uh, awesome. Awesome to see some finish awesome. All the, all these, all the down everything in between and be playing the people, the team, I mean, as you, as you look back at that now, how do you approach these really weird things? I mean, obviously it’s given you a lot of confidence to go, to go. She’s, he’s bring it. But I mean, as you take that back to business, you take that back to building. How do you approach hard approach now?

Honestly, honestly, you just hit on this right now. And that’s confidence.

When you do hard things, you get a new and stick by which to buy weird, hard things. Thanks. Um, so when I look at thing, look at how I’m like, I did coconut. I could do this. I did coconut. I could do that. Like, like everything now is my perspective is completely, completely set. Um, should you show things? Things it’s a different conversation, but if there are things you’re thinking to do that are hard, you know, you can do that. And so it’s just, it’s weird, but like, but have this sense of answer blue confidence and, and myself, but I also have the sense and confidence in company because over, over time growing up. It’s always the guy in the guy project in high school and college. I said all the freak, all the things myself, because I didn’t trust the other team, the others that they would do it right. So I was a very, I was micromanaged kind of focused focus in. And I wasn’t necessarily a team player in play. I was like football. I was like, give me the ball. I’ll get the, I’ll down. Like, but you have to have, you have to confide in your team and it’s able your team team. And now that now the one weakness, weak life and now having built a team enabled my table, use my team extensively. So I’ve, I’ve developed more confidence and, and, and my team, my ability to, to get things get like that confidence and myself, myself always had in and out, it’s just stronger. Strong. But, but non-confident I always had in teammate and team is, uh, more solid. And even here, here it’s hilarious. The early days, man, I, I did everything, but I micromanaged everything. I noticed something important, important. I just did it. The first partner summit or something I liked it ever liked. And people are like, dude, let me help. And I’m like, no, no, I got no. And, and I almost ran my strip into the, into the dirt to do everything, my sitting, but really understand what the task is and understanding what qualities are going to be in your gonna. And then finding those qualities and people and then trending them that they’re going to get their done. It’s a thing. And so when I, so it’s hilarious. I look at the teams that we built. I look at the team that you’ve built. Like I think to myself, would I trust them and that of my best customer that took me, me a decade, decade relationships to get into like that’s the hard part. I know I can close my heel, but if I bring them, um, can they do the aid part? Because they’re going to have to work. I can’t, I kiss alone. They’re going to have to do work. So do I couldn’t do Coca-dona alone? I knew do what I could do, but I would literally, I would put myself at their self-dee and it would have to push me to push the way, and they got done. So there’s so many parallel repair, the absolute fact that having confidence in yourself, that’s kind of the, you kind of are, I know people out there like, oh, I don’t have confidence. People don’t see these podcasts, podcasts are not in that group. These are people who have started successful businesses that have confidence in themselves and they want to be their own be there. That’s, isn’t their problem. It’s building the tilling and trust that team with your life. I mean, literally, Coca-dona, I was putting my learning in their hands and putting in business life in your hands and your best customer. That’s your, that’s life. That’s your life. That’s what that’s everything.

Do you have a team of teams that you can trust your life with? And that’s the question that need to ask and skip and only doing these daily, daily scary things, can they ever know the answer to the answer? I love it. Um, look, man, man, I think that’s all the questions that I’ve got. Any, any final final advice for the partners, right? I mean, we’ve, we started this podcast to help partners hear the lens of success and the lens and the business and the lens and the hard things thing through many different, many goals, right? Any, any final thoughts that you thought to leave the partners with that are building businesses are going through hard things are, are walking into deal deal or, or, or going through different strive. What, what, what your final thoughts here? My final thought is again, the word persistence since I mean, that is the word persistence is life. I mean failing, you shouldn’t use the F word. The F word shouldn’t be part of your paracular. It shouldn’t be part of your life. Um, setbacks back, you’re going to experience, but never quit. Cause if you don’t quit, you have not lost the game. The game. This is one of those things where there is no time on the clock. There’s no four pills with air at the end of the October. Um, um, life is a drift. Is your business is a journey. You have to evolve and you’re going to have, you’re going to expect. Don’t, don’t stop.

Um, the part of the thing that I’ll maintain is that the post race restory was insanely hard. Um, something that I could never have known. I bought has never known those knowlings.

Like the month, the month, the two months has taken from my lungs to clungs at all, the smoke and all the dust. Um, the blood clots likely surfaced could take my life. If I lie, treat them properly. The, the, the bottoms of my feet are just now the skin is healing. It, the body battery, but like B I would sleep and I would wake up and I had still 50% percent never, it took over a month for a month. I ever felt a hundred percent again. And I get those things, but I never quit. I’m like, I have to, I have to put my type through something really hard. I gotta let my body figure this out. I know I have to figure it out and it’s going to take time. So it’s never, but also having pay, having it’s like if your body and your body heal, your business needs to heal. You made a bad decision. It’s a couple of months to get some money back in any bad, bad hire, not gonna set us back six bucks. Like let, let your, let your heal, heal, heal, but don’t quit. Like you have to stay in the saddle because things will improve. And if you have a team around you, they absolutely to improve and you stop it. So it’s really cool. But well, PKO, PKO, impressive stuff, man. Congrats to you. That’s, uh, love the lice. Love all the love levels. Uh, you know, thank you for all you do. Thanks for all you’ve done. To get us to kind of where we are and, uh, and, uh, exciting to hear the next story next time we’re gonna be on, man. So that’s really my pleasure. And I’d like to tell you how much, much, how much product have and pleasure I derived from this business. Seeing some people accomplish their goals. If I could go back about 22 years to when we started the company to come tell that path that back then you’re going to make a really good living off of helping a lot of people, people reach their goals all about all, all about all of, and that great thing about being a club, being their crew, their job was to get me a belt buckle. And, and Tularis’ only job is to get you to see your, your, your, you know, uh, met oracle belt buckles out there, out there. And, uh, and then a tremendous job, Josh. So I just want to just want now that we’re here on air, just for a second. So I just thank you for, for putting together a game and being the kind of perfect kind of our end and, and, and the business of relationships and it’s not only relationships, externally, it’s relationships inside your own side, putting relationships with your suppliers, with, with, with, with, with, with, with with visors and, um, you’ve been team that can relate to people and you’re not just tech smart, people smart. And, and that is that hugely important. So congrats to you too. Love it. Appreciate the opportunity. Opportunity to get the kind words. Uh, that’s it. It’s good man. Okay. It wraps it up. We’re here with PKO lessons, letters, blueprints, cocodona 250. Until next time, this is next level, next tech. I’m your host, Josh Lupresto. Thank you, buddy.